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CREATING AND MANIPULATING TEXT

MASKHEAD

  • Maskhead refers to the head used in a book, magazine or newspaper publication.

  • Maskhead design is important and represents the image and identity for a specific publication.

  • Maskhead design and creation is essential in determining a publishing identity.

HEADING

  • Heading refers to the lead or main title shown on publication.

  • Heading is used for stress of topics or important issues that in a publishing.

  • Heading is important because without it, a design won’t be interesting and effective.

  • It purpose is to attracts reader’s attention to a publication and also as selling factor.

SUBHEADS

  • Subheads is good when maintained with the same font type as the heading, although the size may be smaller.

  • Different type faces may also be used as long as it suits the typeface selected for the heading.

HEADER OR RUNNING HEAD

  • It may identify the publication, chapter title or page number.

  • It helps guide the reader quickly to important information.

FOOTER OR RUNNING FOOT

  • A footer may contain the same information as header but it located at the bottom of the page.

  • Normally, the left-hand side footer is use to identify the title of the look and page number.

  • Another footer on the right-hand page gives the title of the chapter and page number.

CAPTION

  • Captions are the short texts that explain or elaborate an image presented.

  • The caption in this layout functions as an elaboration of the technology shown.

JUMPLINE

  • When the text is continued on another page, a jumpline is used to indicate the page with the continued information.

  • The jumpline eliminates confusion when an article begins on one page and continues on another page within the publication.

  • It guides the reader to remainder of the article or text.

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